Website Maintenance – The Basics
When it comes to your website maintenance, if you have one of the following:
- A website created over 3 years ago?
- A one and done type of deal with your website designer?
- No time to constantly make changes to your website?
- Non-mobile friendly site?
- No idea what Google’s SEO algorithm is?
Chances are you need to Upgrade/Update Your Website! A business’ site should never be static and without change. While it’s good to keep some things the same and uniform, the online world changes and your site needs to evolve with it. Don’t leave your site in the background collecting cobwebs, you are missing out on your investments.
Here Are 5 Reasons For Website Maintenance!
1. Content Management Systems
If you are fairly comfortable with your Content Management System, whether it be WordPress, Joomla, Drupal, Blogger or any other, then it is okay to stick with what you have. However, WordPress is the best, taking a huge amount of the market share when it comes to websites. Why is this? WordPress is easy to use, and that should always be at the top of your list when building a website. It has a large community of support and user friendly interface. If you are using an outdated, or less frequently updated/monitored system, then I suggest upgrading to a WordPress website. Not sure what CMS you are using? That’s even more of a reason to switch. If you hired someone to create your website and they are using a less known CMS, then you might be missing out on features and details that can be offered with a larger platform like WordPress. Upgrading to WordPress is both easy for a designer that knows it, and the business owner that will be creating new content. To read more about WordPress and how you can get a WordPress Website click HERE!
2. Search Engine Optimization
SEO is the name of the game these days. It plays a huge role, though not the only one, in determining the success of your site. In the past, SEO wasn’t as important, but today search engines like Google have an algorithm in place that factors in the SEO of your content and website in order to rank you in the results page. This is important when it comes to updating your site, as some website developers may have just thrown your site together without this in mind. SEO services are being offered in numbers these days, some for a whole lot more expensive than it should be. Small businesses can miss out on these opportunities because they don’t have the time or money to spend on it. That’s not to say SEO can’t be affordable, because it can. It is a scale-able service that can start as low as $0 if you plan on doing it yourself, or it can scale as high as upwards of $10,000+. How much you want to benefit from SEO comes from how much of your budget you want to invest. If you are one of those business that has a website that is missing SEO and you are on a budget, check out our Tools & Tips page for more information on SEO.
3. Mobile Friendly
Everyone is on there phones today. It’s just a fact. Though not fully the case, social media plays a huge role in that fact, especially with today’s youth. It is essential that your site appears on a mobile device properly to give ease of access around the site and so it looks better formatted into a mobile setting. Not all website themes support mobile friendly functionality so that is a factor to look into when first buying a theme for your website, and secondly if you already have one. With our Genesis Themes, you don’t have to worry about being mobile friendly as all of theme are mobile supported.
Along with SEO, content is the next big thing in terms of importance in website maintenance. If you have stale, boring content constantly on your site, then no one is going to stay there very long or come back. Keeping your site updated with fresh content in not only good for your search engine results but it also keeps your site interesting. As a business, you should always keep adding more and more content as the month pass by. A unique way of doing this is to incorporate seasonal ideas into your content so that it is relevant to the time, and can give potential customers “special offers”. Just keep in mind SEO when creating this new content.
When in the process of website maintenance, be sure to include pictures. Visuals grab attention a whole lot better than walls of text. It is as important in SEO as it is in general. If your site doesn’t include much visuals then that needs to change right away. There are millions of stock photos on the web that you can use on your site to help make them look visually better. Some photos are free licensed and some you have to pay for, but ultimately the will make your site increasingly better.