Setting up a business is no easy task, but creating an affordable marketing platform is. Here at the Affordable Marketing Guy we can help you build a website ready for sales of your product and all the information a customer needs to know about it. This is just one of many different marketing tools you need to be successful online.
The Best Choice for your Affordable Website Design
WordPress is the best platform for you to get your business started on. It’s easy to use and completely free! No need to spend thousands of dollars on an expensive custom built website with a uniquely built creation platform. Every business, especially new small businesses, has it’s budget and most of it shouldn’t be spent on a website. With a WordPress Website you can be sure that your expenses will be limited to just a few things while creating a personalized website for you and your customers to enjoy.
Visualization of your Website Design
With the WordPress platform being free, there are still a few things that are suggested you purchase for your website. One of those items being a Theme. A Theme is what will give your website a structure to work on as well as providing tools to customize the layout for how you’d like your site to look. With an existing theme, you don’t have to worry about finding a coder to built you a website from scratch. Though there is a cost when using a theme, it is far less expensive than building one. If you are looking for a theme that your website can build upon then take a look at our recommended themes that are both mobile friendly and compatible with the WordPress platform.
Affordable Website Marketing Tools For Small Businesses
Now that you have a platform to build your website on and a theme to customize it’s visuals, you are on the correct path for marketing a service or product while maintaining your budget. Looking towards your fully built website we can then take a look at some useful marketing tools that can help your business thrive online.
There are a number of different plugins on WordPress that are designed to help businesses with all their possible needs. If you are a business that wants to sell products online, then Woo-Commerce will help you do that. Woo-Commerce is the most popular eCommerce solution within WordPress to help you sell your products any way and anywhere you want. With fully customization platform and access to a number of extensions like PayPal, Amazon, UPS, and Facebook, you can be sure to provide excellent service to your customers.
There are also separate plugins that can help you with selling your product or service. PayPal has a stand-alone plugin that you can use if you aren’t interested in a full woo commerce website. This will take the customers straight the the PayPal website where they can choose the type of payments you accept and pay from there.
Other useful marketing tools are newsletter forms that people can fill out in order to receive updates about your products. Same goes for email marketing. There are a number of plugins to help you reach those people interested in your products.
One marketing tool that shouldn’t be overlooked is Social Media. As most of us have one form or another of social media, it important for small businesses to make sure that their presence is as large as possible on all the popular social media sites. Facebook, Instagram, and Twitter are all great platforms for marketing, both for advertisements as well as engaging with your customers.
Blogging for Marketing Purposes
If you have a website, you should know the importance of creating new content to keep your website fresh. This can be easy when it comes to marketing. Not only can your write a post about one of the products you have and display that post on your social media, but you are also keeping that content on your main site. This leads to having back-links that help improve the search engine determine where to place you in the results.