Let’s take a deep look into the entire process of making a website and how we can help you accomplish getting one. This will help you understand what you will be getting in your webiste if you decide to work with us.
Our goal by offering affordable web design services is to be transparent and helpful to all our customers.
Want to Increase Your Revenue by Over 100% Right Now? (An Online Presence)
- 70% of small business websites have no call to action
- 68% don’t show an email address on the homepage
- 50% of lost sales are due to when visitors can’t find content
- 82% of small business websites don’t have social media accounts
- 91% of customers have visited a store because of a good online experience and professional website design
- 37% use the Internet to find a store at least once per month
- Google’s 2016 data: 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day
All of these small business websites are made with a lack of knowledge when it came to the creation of their affordable web design.
Though you may not know how to do web design yourself, it is important to understand the importance of what you’re getting in website design services.
3 Ways you Exclude Yourself from those Percentages
The Before, The During, and The After…That’s it.
Vaguely speaking, yes. All it takes is an understanding that there are specific things you need to do before, during, and after the creation of your small business website to ensure that you don’t end up as a bad statistic. We will go over into specific in this next section while also discussing the process we like to use.
Our Affordable Website Design Process: Steps 0-3
Step Zero: The Before!
Ever wondered what it would be like to be #1 on Google?
Well I’m sure everyone has, but do you know what it takes?
Cheap web page design or free websites are not the answer…
Considering that there are a million page results for a single key-phrase and only the top 3 get the vast majority of the clicks, you would think those lower ranked sites should be putting in more effort.
I mean, what’s the point in having a cheap website that isn’t made to be seen organically in the search results.
One of the main points we like to address when creating affordable web sites is keyword research. Keyword Research is a Search Engine Optimization (SEO) tool that allows businesses/people to find out the exact words they should be using to push their products and services. For example, Google’s algorithm is built to analyze your content’s value and relevancy in today’s market with that of your competitors.
Once we confirm your purchase order and discuss your businesses product or service, we instantly go to our research software to find the best key words and long tail key phrases that best match your business. We can find out a whole bunch of useful information by doing this. Take a look:
Here we are searching the exact phrase of “flowers” for people looking to buy.
However when we look at the results for this one word, we can see that ranking for it alone would be extremely difficult. Here is what each filter represents:
Keyword: The keyword or phrase you are looking for.
Volume: The amount of searches that result has in a month.
Keyword Difficulty: From a 0-100 scale, higher meaning the harder it is to rank organically for this word/phrase.
CPC: The average amount advertisers pay per click by using Google Ads.
Com: Competitive density of that word on a scale of 0-1.
Results: The amount of results listed within the search engines.
Trend: A 12 month trend view of that word.
Putting all of these numbers together to find the best use of proper keywords is extremely important when it comes to creating your online presence.
Comparing Keywords and their Usefulness:
- “Flowers” vs “Flowers Near Me”. (Look at picture above for reference)
- Factoring the amount of searches and the amount of result, this keyword will not work as your Focus Keyword.
- Flowers Near Me gets a drastically reduced number of searches, but isn’t hitting any high struggles with K.D, Com, and also has far fewer results. Only the CPC is high on this one.
You might like to think that more searches are better, but in today’s SEO world, it’s not. You need to make sure your keywords are as focused on your target as possible. The more you can narrow down your audience, the better.
Don’t be weary about CPC though, as many people can outrank those that have paid for ads by using proper SEO tactics.
We like to provide you this service before we even create your domain because it is extremely important. It also helps to know what your competitors are going after so we can better rank you among them, hopefully higher!
If you are looking for website design services, then you might search for affordable custom web design. It is a more targeted phrase and your results will be more focused giving you the right results.
We are a company that understands the concept of long tail key phrases and SEO and how it will affect your success online.
Starting The Process of Your Website Design
Step 1: Upon Purchase
So you’re looking for affordable web design packages? <– Click Here!
Once you have chosen your desired package and have submitted your email through our introduction questionnaire, you will be followed up by a response to discuss in more detail what you are all about and the things you wish to accomplish. We want to get to know you as a person and then as a business.
The next step for discussion will be the creation of your domain name and getting it hosted on a server.
The Best Domain Service
Before you get started, take some time to think about the name of your website you want to use. What kind of identity do you want it to have and what is it that you want to sell.
This step can be a difficult one for some because a lot of domain names are already taken and there’s also the time it takes to come up with a company name in the first place. Whether you want your domain to match the name of your company or you want it to be specific to the niche market you have chosen, it is ultimately up to you but it can affect SEO.
Important Domain Name Tips:
- Don’t buy a Domain Name that has already been purchased. Plenty people out there are buying keyword domain names and selling them for hundreds of dollars because they know how important that keyword can be in SEO.
- Once you have purchased a Domain Name, you will have to make sure your ownership does not expire. You will receive notice ahead when it’s time to renew it. Better to be safe and keep either a personal reminder or make sure that email is working, you won’t want to miss it. GoDaddy does a great job of reminding you far in advance so we personally recommend them.
- Make sure your Domain Name is pointed to the servers your website hosting is on. “This will be done for you if you use our services, so you won’t have to worry.” Without it pointing to the correct servers, your site won’t show up.
- Once you have chosen a Domain Name, make sure you purchase an SSL certificate for the site name. It turns a http:// into a https:// which is important to have an an extra layer of security for your customers.
Use this Link or click the Picture to purchase your Domain Name now!
World’s Largest Registrar – GoDaddy.com
Fast and Reliable Hosting
We suggest using A2 Hosting because we have had the best service with it and have had no issues. They respond quickly to any problems and can help you migrate your current hosting plans. They have affordable packages that are great for business owners who need an affordable web site. You also have the option of using their Turbo Hosting to make sure you site is running at optimal speeds. A slow website will have a negative impact on your SEO “score”.
Use this Link or Picture above to purchase your Hosting Plan now!
Click Shared Hosting – Hosting Services – A2Hosting.com
So we will have your domain name, and have it hosted. Now we need to get into the design aspect of your small business website.
Take a look at out Genesis Themes page and you can see we have a selection of 9 different themes to choose from. You can preview each of them by clicking on the pictures and taking a tour of the demo that has been put together.
Interested in how one looks?
We can help you get your website looking the exact same as you see it in the demo. If you want to be a little different, there are options within that themes that can help us modify it into the way you want it to look. There are some limitations though, so don’t get any crazy ideas. Remember, these themes are made to be simple, clean, mobile friendly, and responsive.
Each Theme also comes with different color palettes to choose from. You can use this to customize your sites appearance to the colors of your brand or whatever you like.
Genesis also offers the choice of an extra tool that allows you to customize your website further for an extra cost. Then there are no limits to the color options given to you and you can change text sizing, menu bar colors, and drop-downs.
Finally, each theme comes with the option for page layout so you can have it full width content or you can add in a sidebar on the left or right side of the main content to add even more content to you pages.
Step 2: Content Creation!
Quality content IS and WILL BE the major backbone of your website.
This is also where a lot of SEO comes into play.
Like before, we examined the use of keyword research and how it can effect your rankings. Your content is under the same guidelines. In example, when creating a new page for your website, you need to give that page a Title & Meta Description. This is what shows up on the search results page, so you need to be sure to use the best wording available to capture the interest of possible readers.
Secondly, your content needs to be thorough!!
You are the “expert” of your business and you need to express that in your writing. All content you create needs to show the readers that you know what you’re talking about, while also selling the product or service to them.
In the past, a good 300 word count would suffice, but today, you need to write a lot more quality and lengthy content. The absolute minimum any page, with no major importance, should have is around 500 words. But the word count for important pages is..?
Yep, that’s the standard for top ranking content pages. It’s a whole 2000+ words that encompass the keywords that you are trying to rank for, while giving as much detail and not drifting off in subject matters.
While length and quality of the content is really important, there are a few things you need to include to make your page stand out;
- Multimedia ( compressed images and video ) is also a key to your content as most people connect more with visuals over walls of text. This can either be pictures, videos, or even info-graphics.
- Each picture contains your keywords that they relate to within the ALT Tags.
- External Links (2-5 max) can help give your page a higher ranking by linking out to relevant and high authority sites.
- Internal Links ( 2-5 max) help build a structure within your entire site. If you ever reference another page, make sure to link it.
How can you make sure you are doing all of these things correctly?
Easy. There are a number of tools you can use that check all these SEO factors. WordPress itself has its own SEO tool built into itself. A secondary free SEO tool is YoastSEO, though the system isn’t updated as often as it should be. But it’s still a generally good to use a basic guideline for new content.
For more tips about SEO and other helpful tools, head on over to our WordPress Tips page.
While we work on your website together, we will help you understand this in more detail by showing you what we do with the content you have written.
Step 3: Publish Time
By this point in the process, your site is up and running, all of your content is published, and your site will take it’s first steps into the online world.
But What Happens Now?
A question some business owners may have when creating a website is.. “How Long Until My Site Starts Bringing In Traffic?”
Good question, not so easy to answer though.
It really differs depending on how much effort you put into your site after it comes online. No website is ever “Done”.
You have a responsibility to constantly manage it. Whether it is creating new content, updating posts or inventory, or tracking your CTR/ Bounce Rate/ Heatmaps, and other metrics.
Generally speaking it takes about 6 months for Google to index your site fully. AT this point you can find out whether or not you are ranking by using tools such as Google Analytics and Google Search Console. These will both give you information about where you stand in your market online.
Take your new website and spread the word!
Get on Social Media, create a business page, and get in touch with your target audience.
Congratulations are in Order!
Your website will be handed over to you once you are fully satisfied with the work we have done together. Your job now is to keep things going by adding your own content and following the guidelines we have given you.
We will still be here for you if you need any assistance with your site afterwards.
Just send us an email with any concerns or questions you may have and we will get back to you as soon as we can.
Affordable Website Design for Small Businesses by the Affordable Marketing Guy