There are many benefits when choosing to implement an IDX search into your Real Estate Website. Whether you are creating a blog post or a new community page, you have the opportunity to display properties that are specific to the location you are writing about. For example, if you where to create a blog post about Times Square in New York, you could place links within that post about “Properties Near Times Square”. This link would take the readers to an IDX page where listings in that area would be pulled from the MLS.
What is IDX?
The Internet Data Exchange is a system created for Real Estate Agents that allows them to show MLS property listings. Providers include;
- IDX Broker
- Diverse Solutions
- Showcase IDX
- iHome Finder
- ..more localized providers. Not all IDX providers cover all regions.
How much is IDX?
Depending on your search providers it can cost you around $50-250 a month though the average is around $100. Some companies do require a setup fee.
IDX search on home page
Most providers supply a quick search widget and the ideal place for one of these is your home page. A quick search widget allows your visitors to instantly search for homes based on information the can input into the widget. For example, location, price, and bedrooms are common parameters on a quick search widget.
IDX search widgets often come in different sizes and can be added to other areas of your website if you want.
Types of Searches
In addition to the home page search widget most IDX providers offer the ability to search by map, or use an advanced search. The advanced search tool gives your visitors the ability to search by adding an extensive amount of parameters to match their needs. These parameters are match to your MLS. For example, horse property, in-ground pool, lot size, bank owned homes, age of house, type of house, subdivision, school name or district , etc.
IDX usually provides the subscriber an option to allow visitors access to all the listings without asking them to register. It also provides the ability for you to allow your visitors to view a number of homes and then ask the to register, or to view no homes until they register. The better systems allow a variety of formats for you to choose from including custom. Asking your visitors to register gives you the ability to follow up with them to see if you can assist.