Every website has a link, and every page on that site has it’s own unique link based off the original. Within your own website, you may have linked different pages together through internal links. This will help strengthen the foundation of your site and can help people navigate through more easily. An example of this would be a link found on (www.example.com/blog/internal-links) that lead to another blog post about backlinks at (www.example.com/blog/backlinks). By having relevant internal links it helps improve the structure of your website.
Now obviously you don’t need to have a whole bunch of URL’s lying around your web pages as it would look quite messy, especially if your links are long. Using a hyperlink text can cover up the URL and you can highlight where you would like people to click so that it takes them to the desired page.
Now that your site has structured internal links all throughout it, we need to turn your attention to backlinks which are just as important. A backlink is a URL based in an outside domain that links back to your own domain. Though most of these backlinks can be created by yourself, it helps out with SEO because it establishes a sense of acceptance from other domains by saying that your website is good and should be visited.
On top of creating your own backlinks, you can also take steps to gain backlinks from people you may know, other websites that you may collaborate with on a mutual beneficial agreement to plug each others websites. This process is called link building. However, be careful about who you get backlinks from. It’s Quality over Quantity here, so gaining a thousand backlinks from an non-trusted, red flagged website will take you down with it. You want to make sure that the places you are receiving your backlinks from are reliable, relevant, and have a high popular standing.
If you are struggling to find places that you can place your websites links, then you can always go ahead and take a look at your competitors and see where they are getting theirs from. It’s a well used strategy that shouldn’t be ignored. There are many places online that you can search for backlinks used by other websites and you can use this information to go plug your own website and gain more attention.
Social Media is probably one of the best places to get started with backlinks. Most social media sites already have high authority in their rankings, so creating a business profile on multiple platforms and linking your site is a great way to get those first backlinks. Along side this you can promote your products and services, get in touch with like-minded people and converse, target your audiences with advertisements, and a number of things that will help boost your sites views. Don’t be afraid to check out your competitors again and see what they have going on. If it works for them, it can work for you.
Social Media is also a great place to gain followers and other business that you might want to work with. If they offer a service or product that can help you out and vise versa, then it can help you both out. Existing profiles that have a lot of followers can spill over onto your page and before you know it you can have hundreds of followers yourself.
Other places to go to are forums or blogs pages that deal with similar topics that your business falls under. Signing up to a discussion board and getting your links within comments, as long as you are placing useful and relevant content, is a great way to boost your back-links.
Getting You Started With Your First Backlink!
When you purchase any of our affordable website design packages, upon creation of your site we will give you your first backlink right on our home page. Showcasing the accomplishment of your new website and helping out with a blog post describing what you’re all about will be placed on all of our social media.