The Lifestyles of your Clients Choice
When it comes to lifestyles, we all have our own preferences. People find themselves more content when they find that perfect house to settle down into. With a Lifestyle Page on your Real Estate Website, people can quickly narrow down all the possibilities of potential listings to find the house they may want. The search parameters of different lifestyles is numerous, but if you can narrow down the most popular in your area, then you can succeed in that market with many blog posts about those lifestyles, and provide people the ability to search for housing in those areas. Remember, there are plenty of lifestyle choices out there, so below are some examples to take a deeper look.
Homes on Acreage
Land, land, land. Some people love the idea of having plenty acreage to roam freely around on, while others prefer it due to the increase of privacy you gain. Homes on Acreage are just one of the many search criteria people will be looking for when it comes to purchasing a home. It can also be helpful to narrowing down specific listings in the area. The size of the acreage can vary between having enough room for a garden and space for pets, or as large as having a whole horse property backed onto a mountain side.
Horse properties are another great example of a lifestyle people might be interested in when purchasing a home. If they are currently owners to horses, then finding land that is zoned properly for horses, as well as a larger enough area, is key for the home owners. These properties can also have many other features to them such as an outdoor barn or stables for the horses.
Living large in a luxury home. If you are one of the financially wealthy, then most likely you will be looking for a home that meets the needs of that status. When creating a luxury lifestyle page, it is important to focus on the location and features of the home. Price doesn’t determine luxury. For example $1,000,000 homes in one state will be completely different to those in another.
Homes with Swimming Pools
Swimming pools are a must, assuming you love to swim. In some cases you will find a subdivision that almost every house has a swimming pool, then there are others that may only hold a very limited amount. Plenty of people are interested in buying a home with a swimming pool, and depending on the area and costs, it might be a feature they have to skip out on. However, having a lifestyle page dedicated to those listings with swimming pools can help those people find what they want quickly.
Active Adult Communities
Active Adult Communities can be very prominent in your state, or the can be totally non-existent. It is up to the real estate agent to research the area to find out if having an active adult lifestyle page is relevant to them or not. States such as New Jersey, Florida, and California have a high amount of Active Adult Communities, so it would be important for those areas to include this lifestyle page. On the other side, states like Wyoming, or North and South Dakota may not be inclined to include this page unless they are specifically in that area to serve that community.
Other Types Include:
- New Construction
- Vacant Land
- Gated Communities
- Military Homes
- Vacation Homes
- City Condos
- and many more..
To some this may be considered niche marketing, especially if you choose to serve just one lifestyle. Most agents serve many smaller niches and lifestyles is the perfect addition to your website.