Ever since around 2015, websites have been on the change for the better. Simplistic design, rich content, and immersive interfaces have steadily become the “must have” for any professional site. The best financial advisor website 2018 all have a few key points in common :
- Focused/Niche’d Home Page
- Profiles of your team members
- A List & Description of Services you provide
- Client Profiles
- Clear Branding
- Mobile Responsiveness
- Easy Navigation
- Easy Contact Forms – Phone, Email, Address etc..
Though these 8 points should be common now in a financial advisor marketing plan, there is more to a successful site than how it looks.
SEO Includes More Than Launching A Website
First off, we need to talk about Content Marketing!
What is Financial Advisor Website Content Marketing?
Well to begin, you need to understand that content marketing is all about information (in the form of videos, blogs, or social media posts). It is a strategic approach to distributing valuable and relevant content to a targeted audience on a consistent basis. Your end goal is to entice profitable customer interaction.
When it comes to creating content for Financial Advisors, the amount of knowledge you hold in a specified field is always a great resource when it comes to creating blog posts.
Within this blog post you can not only give a basic understanding of what might happen if they choose one of the three options given to them, but you can also offer your services to directly help them out with the decision by analyzing and evaluating what their goals are.
Do you struggle with NO TIME to content market?
Outsourcing your work to someone who creates content for a living can help ease the pressure of getting enough information on your website. However, it is important to note that not all content creators are good for what you do. You will need to find somebody that understands not only what you do, but also the intricacies of SEO and minimum word counts within a post as well as being able to make the content original.
When it comes to posting blog content, the top financial advisor websites consistently add content at least once a month. When starting your new website, it is always good to have a list of blog post ideas to get your website going. One a week for a few months should get the search engines attention. Once you start ranking well, you will only need to be putting out information about once a month, but make sure that it is a big piece (2000 to 3000 words of relevant importance to your niche).
So what’s next after blog posts?
Local Business Website SEO
Tip: SEO for financial advisors
Ever heard of Google My Business? It a business profile you can create on Googles site that allows you to show up in the search results in a different way. Typically speaking, if you have an office for your clients to come meet you at, you will want this feature alongside the addition of Google Maps. Local Business is what you are aiming for and the easier it is to find you on the map, the better.
If people are searching for a “Financial Advisor Near Me”. either google maps will pop up with surrounding businesses or you might show up as the only option and therefore they will be directed to your Google business page where they can see everything from your location, hours, telephone number, etc, all at one click away. They will even be given a direct link to your website if they have any questions about what you offer.
What else can Google Business offer you? Reviews!! Connecting to your clients on a more personal level and in turn having them write a great review about the work you did for them is a great way to promote your services. Now obviously this works both ways, if you don’t do the work well, don’t expect good reviews.
What else is there?
Local SEO Tips For Financial Advisor Websites Includes Schema
SEO this..and SEO that.. yet 90% of websites are still lacking this one major thing!!
Schema markup for both your primary pages and blog posts is becoming increasingly more important in the search engine algorithm. Briefly put, schema is a semantic vocabulary of tags that you add to your HTML that improves the way a search engine reads your content in order to present it properly within the search results.
Depending on the “type” of page or post you have written, there are a number of different outlines that need to be filled in so that Google or another search engine can read that page/post correctly. Alongside this, each field of work has a separate ID tag on schema’s website. Financial Advisors may choose to use either the “Professional Services”, “Local Business” or “Finance” tags. Schema also works in tandem with Google Maps as it is one of the many fields needed in the outline.
Our Financial Advisor Website Design
Take a brief look at the 8 points I made at the beginning of this post. Then I want you to take a look at the Financial Advisors Theme Demo that we have available to create the best financial advisor website design.
When we create your website, we want you to know that we take every single one of the points we have made to heart. We try to ensure all the necessary parts of a home page are there for your viewers:
- Beginning with the immediate call to action at the top of the screen that allows people to contact you by phone if that’s what they prefer. Secondly we move down to the Navigation bar where you will be placing all of the relevant topics to your business and any information you provide with ease of access.
- Next is the reason behind your business, what are you all about, what can you help people do? With a brief intro into the services you provide, this text on imagery is sure to catch attention.
- “Our Mission” is a great location to grab attention towards 3 main points or services that you offer, giving the readers a clear understanding of what you’re all about.
- After that is an easy contact button. You need to make everything quick and easy for potential clients so they don’t have to go searching through your site and lose interest.
- The next big section is all about who you are and who your team are. Show off your transparency of who you are, what your experience has been like. Get personal with your clients so they will know the kind of person they will be working with. Think of it as a small first impression.
- Alongside transparency, never be afraid to show off your reviews. It can be the make it or break it during someones decision whether to hire you or not.
- Last but not least, a section for your blog posts. These can be set to your main bog posts, or they can cycle through all of them.
- The final section of any website is the footer where all the legal information, contact info, a secondary navigation, Google maps, or any other misc info can be placed.
Most of the content on this page also applies to financial planner website design, attorney website design, accountants websites, and any other financial related industries and local businesses.