Community pages on your site are a great way for your potential client to navigate through all the different locations that you serve. Be sure to create these pages on what you define as a community. Depending on the state and area your business is conducted, communities can be broken up into cities, villages, townships, or even subdivisions depending it’s size. It is all up to you to choose what criteria the community pages you create will include.
Important Information Regarding Community Pages
All real estate agents that want to appear to be an expert, whether by city, village, subdivision or even property type; can use community and or subdivision pages to show their expertise. Adding property types, i.e golf course homes, waterfront homes, vacation homes helps your site rank well for niches and property types.
Topics you can consider including are:
- A General Overview of the Location and a Brief Description
- Include Listings in that Area
- Pricing Links (Homes $###- $###)
- Showcase of Current Listings (Max 12-20 on a page- Make use of expanded pages for more)
- History of the Community
- Types of Housing (style, size, new construction)
- School Information ( District # , School Names)
- General Information
- Transportation -Buses, Trains, Airports
- Locations – Shopping, Restaurants, Parks, Hospital and Care Centers
- Wildlife Information
- Leisure Facilities
- Add a map to the page
- Community photos
- Anything unique to the community, subdivision, or area to show your extensive knowledge.
Relocation clients that don’t know the details of the area will be impressed with the amount of information they find on your community pages This will help further the image of your professionalism and knowledge of the areas to better serve your clients.
How Many Communities Should You Add
Depending on whether you are focusing on a niche or an area, you should do as many as possible. This can create a large volume of content to your site which helps buyers, sellers, and the search engines consider your site to be important.
SEO For Community Pages
- Title must have name or type i.e. active adult
- Description should have name i.e. Winter Park plus broader area i.e. Orlando, Florida plus the type of housing
- The more information you have, the better your chance of ranking highly and beating competitors, it’s not hard to be at the very top of search engines for this
- Create a structured tree for your area, i.e. state>city>subdivisions
- Most agents wont dive this deep, we call it the low hanging fruit and the searches we call long tail search terms. It takes time but is worth the effort.
We’ll be covering more in our SEO guidelines soon.