Why You Must Have a Home Search for Buyers
When a potential buyer comes across your website, the first thing they will look for is a way to view current listings. With a home search, you can offer them the ability to find a home within certain parameters. Pricing, location, and number of bedrooms are all important features of a listing that most people would like to narrow down into a specific search. Depending on how you have this set up within your home search, you can show people every single one of your own personal listings, or you can connect it to a greater network such as IDX.
Home Searches are Used by Sellers
Alongside the possibility of a seller looking for a house to buy, there is one other important factor that a seller will use your home search. Comparing the current market pricing for similar homes in their area is just one way a seller can get useful information on how much their home is worth at the current time. They can also inspect price changes, market listing times, and other useful information from currently listed properties. As they look through all of this information, they will better understand where their own home stands, and what to look for when they purchase a new home.
If you focus your real estate business on a niche market, or serve a few niche markets in your area, then home searches will have a huge impact on your site. You can set up your home search to only incorporate the niches that you are targeting. This way the potential client will only be shown the housing that they are interested in purchasing, and the search results won’t include any outside markets. Examples of these niche markets can be; waterfront properties, golf course properties, horse properties, unincorporated land, or any specific niche that is relevant to your location.
Providing focused homes for visitors is a great way of showing you as an expert.
What Happens If You Don’t Have a Home Search
Ignore this component of your real estate web site and you will be missing out on many potential future clients. If a home search is not readily available to them, then they will most likely exit out of your site and visit either your competition or one of the big advertising portals like Zillow instead. You will lose any chance of capturing a lead. Home searches are easy to install into your WordPress website and shouldn’t be left out of any real estate agents marketing efforts, it is an important tool.
View our next post on adding IDX (Internet Data Exchange) to your real estate WordPress website.