Within this page you will find all the relevant information you will need to know about using your WordPress Website. Search engine optimization tips, which should be a main focus in all your content, will help improve your site’s presence. Then, within your WordPress Website we will give you options of plugins to install that will help the security of your site, as well as give you tools to make customizing your content easier. Finally we will make sure that you know just how to use social media platforms to help boost your websites popularity while also reaching out to thousands of potential customers. Just follow the tips in the sections below and read our BLOG for more in depth information.
SEO Tips! Things you should know and follow.
Search Engine Optimization is just as important to small businesses as it is to bigger ones. SEO is all about the process of gaining free traffic by increasing your organic search results placement, not by paying for ads. SEO can do many things for your small business, it doesn’t matter if you sell primarily online or in a bricks and mortar setting. When it comes to online selling, whether a retail or service environment, you need to get placements in the search engines to get traffic. Traffic means leads, leads mean sales. For bricks and mortar selling you want potential customers to research and choose your store as the best option.
Google’s, or another search engine, algorithm is based on the foundation that your site is the optimal place for what a consumer is searching for. If you want your website to rank well for the products or services you provide, then you need to put in some time and effort towards SEO, or your site will potentially be dead in the water. There is quite a lot of information when it comes to SEO and not all of it can be affordable.
As stated in Tip#1, SEO is essential for any site. Therefore, if you already have a website, you need to think about running an SEO audit. This scan will tell you the strengths and weaknesses of what it deems to be important SEO information. It will then point you to the areas that need fixing or updating. There are quite a few services out there that run a “free” report, but ultimately its a selling point to get you to buy their service.
Getting to the top of the search results page is any businesses dream, but you don’t get there without the effort. If your content isn’t helpful, updated, and fresh, then kiss that top stop goodbye. You need to prove to consumers that there is a beneficial reason as to why you are top ranked. Content is King!
Warning! Don’t fall for any service provider that can GUARANTEE you a top spot. It’s just not possible. Though the services they provide may help your website reach the front page through SEO, ads, or whatever tactics they employ, getting that top spot is ultimately up to the algorithm of the search engine plus a number of other ever changing and uncontrollable factors.
SEO can be affordable and scaleable. Whether you are a larger business with a huge website budget or a small business with limited budget, there is always plenty of SEO options that can be offered. Just because it may have a seemly high price tag to it, doesn’t mean it’s not worth it.
Unless you want people to search the single term “Home” then the search engines will have no clue what your site is all about. Come up with a title that is relative to what you are selling. Find your seed word or short phrase. For example if you are a dentist your seed word should be dental, an auto shop might be auto shop or mechanic, real estate agent likely will be the area your serve, flower shops…florist. You get the idea, then create a sentence around that word and use it as your title.
Getting deeper into SEO everything about your SEO will point back to that seed word.
Here’s an example for Seed word “Peanut Butter”
More content on your site will talk about:
- Smooth Peanut Butter………Taking this can be further extended to:
- Smooth Peanut Butter safe for dogs
- Honey roasted smooth peanut butter
- Organic smooth peanut butter
- Crunchy Peanut Butter
- Repeat like smooth
- Natural Peanut Butter
- Repeat like smooth
- Brand Name Peanut Butter
- Repeat like smooth
What you end up with is a website all about peanut butter and a tree with several branches and then small branches and finally twigs all pointing back to the home page. So make your home page the most relevant title to what you are selling.
For Brick and Mortar shops, having your location in your name can be very useful when it comes to SEO. By placing the location of your shop in your name, it will be much easier for people to find you, especially if local walk-in traffic is your goal.
This tip ties in with the one above. Placing a Google Maps tool within your website has two benefits. One it gives any person the ability to find your store while on your page. Secondly, being on Google Maps helps when people are trying to find you directly from Google. It can even showcase you in Google’s 3 Pack which displays the contact and location info for local businesses.
Rich Snippets, which is offered as a plugin within WordPress, is a tool that allows you to create a small summary box that can appear at the top of a result page. This can be a great way to showcase a certain page on your site by giving more information than is shown in the Title and Description portions of the search results page. As an example take a look at this picture:
As you can see, just by searching for ‘rich snippet” it actually showcases one right at the top. It displays a featured image, a long description, as well as provides the link to the page it relates to.
By “page titles” I am referring to what appears in the search results, not the actual page itself. This title is the link people will be pressing when they come across the search result, so it is important that the title reflects what the page is, and should include the keywords you are targeting.
The H1 tag is one of the most important factors on your page. It refers to the type of text it is, whether it be a paragraph text or a header text that ranges from H1 all the way through H6. Only use a single H1 per page that fully describes what the page is about, using your keyword as best you can within it. Use H2-H4 tags for the rest of the lower headings for paragraphs.
This technique is referred to as a “black hat” technique and is no longer viewed as “good SEO’ by any algorithm. You used to be able to stuff your content with hundreds of your keywords and key phrases to improve its importance, but now it can negatively affect your rankings and visibility. Limit your keyword usage to between 2-6 times within the page you are writing. Use the H1 and H2 tags to convey the importance of those keywords.
The general rule of thumb is, the longer the better. Content is King! But only if it’s relevant. Don’t ramble on in a different tangent just to get the length of the page to increase. Know when to stop. This won’t help, and the search engines will know that it isn’t useful information that relates to the page. Typically the shortest posts should be above 300 words, and the longer and more important topics should be above 1000-3000 words. Search engines will see this as being a good source of information and give it more importance over a smaller post.
Back-links to and from your website can be very helpful when it comes to SEO. But again, make sure they are relevant. Dead/unimportant links that don’t related to your site have a negative impact.
Studies show, visual images hold the attention of a consumer much longer than a wall of text. This helps break up the monotony of all the text and keeps viewers attention for longer. It is important to have at least one image per post/or page, and having more can be beneficial too if the page is lengthy. Just don’t over do it..
Withing the images placed on your pages, make sure you are properly titling them to correlate to your keywords. Don’t add a picture that has nothing to do with your product/service and just give it a keyword.
Alongside Keywords, another useful tool when creating content is to use tags. Similar to twitter with their hashtags, this can help improve your SEO as the algorithm can pick up the vary types of keywords that you are using in your posts.
The idea behind having a WordPress website is the ease of use and the ability to have your creativity run free. If you aren’t a coding genius, the plugins are your helping hand. With all of the coding basically done for you, the vast amount of plugins available to you will let you create almost anything you want. If you’ve thought of it, chances are someones got a plugin for it. There are two categories of plugins that are recommended for your website. The first type is visual creators as these will help your pages look nice. The second type is the more back end functionality plugins. These help with things like security, SEO, caching, etc… There are so many out there, you just need to find the ones that work for you!
Plugins can be amazing to have, but they can also be a pain if you have too many. All those plugins can cause a number of problems with your site making it unstable or just making errors all over the place. It can also impact your site performance overall, for example, the speed at which your site loads.
Below each plugin description will be two things you need to look for:
1: “Last Updated 2 weeks ago” for example is good because you know that it is being constantly looked at. Though some plugins don’t necessarily need to be updated frequently on the developers end, its always a good sign if they are keeping up with theme updates.
2:” Compatible with WordPress Version ~” This is a good sign that the developer is keeping up with any WordPress updates, and the plugin will work.
A final thing to take a look at it the ratings of the plugin and how many users have downloaded it. The more downloads a plugin has, its fine to assume that its being updated frequently.
If the three things above in tip#2 all check out, then you should have no trouble. However, you still need to test it out before pushing any final content out on your live pages. There may or may not be issues with the plugins conflicting with another on your page.
Developers, on popular and useful plugins, like to keep them updated so newer versions are always coming out. This means you need to constantly check the back end of your site to make sure that you are installing the updating versions or something could become an error in the existing version.
Social Media Tips!
After the initial setup of your profile is complete, the next step is to populate and grow your following on each platform you have chosen to use. Content is Key. Whether it is for your website or your social media, constantly updating the information found on both will help you succeed. Below is a few bullet points to follow when you are creating a new post for your social media accounts.
What to Post:
- Keep it short – 80 characters or less
- Use photos – higher interactivity
- Use Call to Actions – Share/ Like/ Comment This!
- 70% content that build brand recognition
- 20% content sharing others content that is relevent to your brand
- 10% promotional content
- Commit to posting as much as possible
- Engage with your followers7
Linking your blog posts to and from your website and social media platform will help you in multiple aspects. Any relevant link that goes back to your website increases SEO and can help you rank better. Similarly to the content on your site though, your social media account should always be updated with new content.
Everyone loves something free and it’s no different for businesses. Social media is a huge network of people that are just waiting to spread the word about your business and it’s offerings. If you don’t have a business account for any reason, then you are missing out on hundred of potential customers.
There are tons of people out there willing to give their opinion on new products. If you build up a good relationship with your followers then you can increase your productivity by allowing them to be the first to view and criticize a new product. Again, it’s free, so why not take advantage of it.
Your social media accounts are there for you to get personal with your followers, not just try to sell them something. Constant and helpful interaction with your followers will help give your company a better appearance. Don’t be afraid to be yourself on these sites, leave the business talk on your company’s website.
Remember, each of these platforms excel in different things, but what you need to focus on is the titles, description and visuals for each. Be sure to know what your keywords are before posting because you will need to make sure you are using them within your posts.
Always look at your competitors, especially if they have had their pages up and running for a while. See what trends on their pages, and if their target audience is the same as yours, then create your own content around the same topics as they are. Never duplicate though, stay away from copy and pasting. If you want to use their specific posts, then share it.
This concludes our Basic Guide to SEO and we hope you have found some valuable information here.